1930s
Cosmetic Application
Lips
During the daytime, lips should appear to be of a natural coloring. Application is light in order to enhance the natural coloring of the lips. For evening, heavier application should be applied following the natural contours of the lips.
Face
In the summer, when a good part of the day is spent outdoors, the smart woman will use a powder that is as dark or slightly darker than her skin tone. Powder is applied with a small puff and should be used after the paste rouge is applied.
Cheeks
A safe rule for rouging is use sparingly. Rouge should match the color of the lipstick. It is applied to the "apple" of the cheeks in soft circles. The "apple" of the cheek is the round pad of flesh that is created when smiling. Dab a small amount of rouge paste onto the "apples" of the cheeks. Blend in a circular motion until a fade-out appearance is acheived.
Eyes
For street makeup an ordinary black pencil with a soft lead will do. Darken the lower lid by drawing a mark at the eyelash line. A very light application of mascara on the tips of the lashes is all that is necessary. Apply the mascara with a brush crosswise on the tips of the lashes and then brush them upward. Do not use eyeshadow in the daytime. If you must, a very light application of brown would not look as bad as other colors.
For evening use the pencil again and a heavier application of mascara, applying it in the same way, first crosswise and then brushed upward. For evening, too, the eyebrows, plucked and shaped into thin arcs above the eyes, should be darkened slightly with the pencil.
Of course, you will want eyeshadow in the evening. Apply a small amount of eyeshadow in the center of the lid next to the lashes. Then blend along the center giving a fade-out appearance at the corners.